Use of Personal Information
Upon receipt of your personal information, we may use such information to, among other things, improve and personalize our products and services on our Site and in our retail locations, improve our Site, fulfill orders and requests (e.g., purchases), processing refunds, tracking and confirming online orders, to contact you to provide you with promotional information, to administer a contest, promotion, survey, or other site feature, to communicate with you, including responding to your comments or questions and to send you updates on your order, to understand your use of our Site and products and services to help improve the customer experience and/or other information related to our Site and/or the merchandise and products we sell or feature on our Site including providing recommendations and marketing materials about our products and services, to deliver gift cards in accordance with your instructions to comply with the law and to maintain the security of the Site, or for our other internal business purposes. Except as otherwise provided herein, we will only share your personal information with other entities or persons that are not affiliated with the Company if you have provided your consent to such use.
We may use location information collected from your mobile device to enhance your shopping experience and to provide you with location-based services, such as advertising, search results, and other personalized content, as well as to assist us with foot traffic measurements and service improvements in our stores.
What are cookies?
Like most websites, our Site may incorporate technology such as “pixel tags”, “web beacons” and “cookies” that allow us and service providers to collect information about your actions on our Site. Some of your non-personal information may be collected automatically, from time to time, through the use of “cookies” or similar files that we save on your computer. The information collected by means of “cookies” and other similar files helps us to serve you better. As with your personal information and other information, except as otherwise provided herein, we do not provide information collected through the use of “cookies” to or for the use by unaffiliated third parties. It is important to note that most internet browsers will permit you to block or erase cookies or receive a warning before a cookie is placed on your computer. Consult your browser manual or help screen for assistance with blocking or erasing cookies and/or receiving warnings before cookies are placed on your computer.
What types of cookies do we use?
There are a number of different types of cookies, however, our website uses:
Functionality – The Company uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.
Advertising – The Company uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. The Company sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.
How to manage cookies
You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.
Under applicable data protection laws and regulations, you have the right of access to correction of, and/or erasure of your personal data, to restrict or object to its processing, to tell us that you do not wish to receive marketing information. In some circumstances, you also have the right to require certain parts of your personal data to be transferred to you or a third party, to the extent our processing of your personal data is based upon your consent, to withdraw your consent, without affecting the lawfulness of our processing based on your consent before its withdrawal.
It is possible that in our email to you we will use a “click-through URL.” If we do use a “click-through URL,” when you click on the URL, you will pass through our web server before arriving at the destination website. We may keep track of each click-through to help us determine your interest in particular topics and/or merchandise we sell or feature on our Site, and use this information to measure the effectiveness of our customer communications.